[2018/01/30] IPIM Organized Workshop and Seminar to Enhance the Level of Local Convention and Exhibition Industry
This morning (Jan. 30), the Macao Trade and Investment Promotion Institute (IPIM) organized a “Macao MICE Industry Workshop – Best Practice in Site Inspections and Developing Products for the MICE Industry”. In the afternoon, a “Seminar with Public Security Police Force of Macao (CPSP) – Information Session for Convention and Exhibition Industry” was held in collaboration with the CPSP. Both events took place at the Multifunction Conference Room of Macao Business Support Centre (or MBSC, managed by IPIM), located at the 19th Floor of China Civil Plaza Building, Alameda Dr. Carlos d´Assumpção, and attracted over 50 representatives of the hotel industry, convention and exhibition centres, professional event organizers and destination management companies. According to the participants, the two events were very practical and helped to enhance the professional level of the MICE industry.
The workshop was moderated by Mr. Mike Williams, IPIM´s consultant in the convention and exhibition area. Mr. Williams has over twenty years of experience in the marketing and management of international MICE events. The workshop focused on the techniques and matters to keep in mind when conducting site inspection of events venues and also on how to develop products targeting different markets to meet the latest development trends of the MICE industry, so as to attract and introduce a greater number of international events to Macao. Furthermore, IPIM had previously collected opinions from the local convention and exhibition industry regarding the organization of MICE-related training activities in Macao. Relevant results were announced during the events. After analysing the survey results, training courses that actually meet the needs of the MICE industry will be provided to help enhance the professional standards.
At the Information Session for Convention and Exhibition Industry, representatives of the Immigration Department and Operations Department of the Macao Public Security Police Force (CPSP) briefed the participants about entry visas, entry-exit permits and other immigration-related matters that should be kept in mind. CPSP representatives also explained the measures adopted by the Police Force to support the local MICE industry.
According to the participants, the above events will help operators of the MICE industry to enhance their practical knowledge and skills, especially in marketing and sales, also obtaining an in-depth understanding of the support measures provided by the Police Force to the MICE industry. The participants took the opportunity to promote exchange between industry operators.
Principal guests attending the above events included the Executive Director of Macao Trade and Investment Promotion Institute (IPIM), Mrs. Irene V. K. Lau;Superintendent Mui Kin MengandDeputy SuperintendentHo Ka Kit, respectively from theCPSP Immigration Department and Operations Department.