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Nurturing successful businesses

Steering Macao enterprises toward business opportunities at home and abroad has long been the mission of the Macao Trade and Investment Promotion Institute (IPIM). In arranging for Macao enterprises to attend business-matching sessions and take part in fairs and various types of interactive, result-driven business events, the objective of IPIM is to build a solid basis for the success and long-term development of Macao brands in all industries.

Two Macao companies tell Macao Image how they have benefited from IPIM services in extending their reach and in going global.
Building a business network is crucial for expanding awareness of a brand and increasing turnover in the world of business today. Modern technology allows communication and the sharing of information at faster speeds than ever. So that Macao can keep up with fast-changing business trends. IPIM works closely with small and medium-sized enterprises (SMEs) in various industries in the city. It plays an important role in connecting SMEs with other businesses in Greater China, elsewhere in Asia, and in Europe, Africa and other parts of the world, allowing them to grow by grasping new opportunities for business.

Promotion at convention and exhibition events

A wide range of Macao enterprises has benefited from collaboration with IPIM. One of them is Nai Ja Industries Ltd., which makes batteries for industrial applications. The company has established a foothold in some African countries, some of them Portuguese-speaking Countries, with its solar batteries and related products. Supporting measures taken by IPIM made that breakthrough possible.

Nai Ja Industries has its base in Macao and its production lines in Mainland China. It sees great potential for sales of its products in developing countries in Africa. Since its formation in March 2011, the company has expanded its business through innovation, in the belief that innovative thinking is the driving force of the development of high-quality output in every line of products it makes.

Nai Ja Industries General Manager Eddie Chan says that the supporting measures taken by IPIM have put the company in touch with potential customers, expanded awareness of its brand and made its products more popular. “With the support of IPIM, we managed to reach out further and promote our brand better overseas,” Mr Chan tells Macao Image. “The outcome has always been pleasant and positive.”

Mr Chan says the goal of his company is to convince the world that a Macao enterprise is capable of making good batteries. He hopes that what the company does will benefit both itself and Macao, especially by letting the outside world know there is more to the economy of the city than just tourism and gaming.

One of the many ways Nai Ja Industries promotes its products is by vigorously showcasing them at international convention and exhibition events. IPIM arranged and co-ordinated the attendance last year of Nai Ja Industries at two of the most influential convention and exhibition events in Africa: the China Commodities, Equipment, Services Fair (Africa) and FIA – Algiers International Fair. At both fairs the company linked up with numerous potential buyers and opened doors to bigger markets. Nai Ja Industries believes showing off its products at international trade fairs abroad gives its products greater credibility, expands its network and is generally good for business.

Nai Ja Industries has been doing business in Angola for a long time. The immediate goal of the company is to grasp new opportunities for business in other Portuguese-speaking Countries. In view of its expertise in making batteries, the company intends to look into renewable energy, in particular solar power, because it believes that the sustainability of energy supply is what the new generation demands.

Effective business-matching

The business of Francine Chicard (Macau) Fragrance & Flavor Co. Ltd. ranges from trading in the raw ingredients of organic goods to retailing an array of high-quality natural products. The company has grown to become an international enterprise by following a comprehensive business strategy of concerning itself with every step in the production process, from start to finish.

Francine Chicard Chairman Sam Chan says quality is the be-all and end-all of enterprise development. Francine Chicard sells a range of aromatic goods, including aromatic plants, the raw ingredients of essential oils, herbal oils, natural spices for food, organic skincare products, fragrances and air fresheners. In doing so, it pays close attention to every detail, carefully testing each product in its cutting-edge factory and laboratory.

Francine Chicard customers include 5-star hotels in Macao, and companies in Mainland China, Hong Kong, Southeast Asia, Eastern Europe, North America and South America.

Mr Chan says his company always tries to import only the finest natural ingredients for processing in its factory. He says the support of IPIM is important because it allows the company to find new opportunities for business. “Through effective business-matching and trade fairs, we are introduced to renowned suppliers and buyers around the world as a professionally-run Macao company,” Mr Chan tells Macao Image.

An important rung on the ladder to success was the attendance of Francine Chicard at the 20th Macao International Trade and Investment Fair (MIF) in 2015, at which the company struck an agency deal with a supplier of curcuma oil in East Timor. “We are now the sole agent for distributing its curcuma oil in the Greater China region, and curcuma oil has become one of our best-selling products, thanks to the MIF,” he says.

Given Mainland China’s “Belt and Road” initiative and the close relationship Macao maintains with the Portuguese-speaking Countries, Francine Chicard is hoping to reap the benefits of closer co-operation between China and Portuguese-speaking Countries, by making use of development strategies to explore new opportunities in the Portuguese-speaking Countries.

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Francine Chicard business ranges from trading in the raw ingredients of organic goods to retailing high-quality natural products

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“Through effective business‑matching and trade fairs, we are introduced to renowned suppliers and buyers around the world as a professionally‑run Macao company.”Sam Chan, Francine Chicard (Macau) Fragrance & Flavor Co. Ltd. Chairman

Nai Ja Industries promotes its products by showcasing them at international convention and exhibition events

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“With the support of IPIM, we managed to reach out further and promote our brand better overseas.” Eddie Chan, Nai Ja Industries General Manager