IPIM Holds Online Training Course to Improve Social Media Marketing Capabilities of the MICE Industry

To assist the MICE industry in improving their use of social media and enhancing business operations, IPIM hosted the online training ‘MICE Social Media Marketing Strategy’ on 13 April, which attracted nearly 70 MICE practitioners from Macao and Mainland China.

Founder of Aureum Hospitality Advisers, a digital marketing company, Marlieke Kemp-Janssen was the key speaker for the online training session and IPIM’s consultant in the convention and exhibition area Mike Williams served as the moderator. Both of them shared their experience of and insights into how to use appropriate social platforms in combination with traditional marketing approaches to maximise the efficiency of establishing and attracting target customer groups, reaching deals, promoting MICE events, and measuring investment returns, and more aspects. They then went on to answer questions raised by the participants.

IPIM holds an online training session