[2024-04-09] Turismo de Portugal resumes promotion in China and promotes roadshow at the end of May

Source: Permanent Secretariat of the Forum for Economic and Trade Co-operation between China and Portuguese-speaking Countries (Macao)

Turismo de Portugal will resume its promotional activities in China at the end of May and, according to Lídia Monteiro, a member of Turismo de Portugal’s Board of Directors, a roadshow is already scheduled to take place in four cities in China with the participation of around 120 Chinese tourism companies.

According to her, the roadshow is commercial in nature and will start in Macau, then pass through Guangzhou (Canton) and Beijing, while it will end in Shanghai, where Turismo de Portugal is also taking part in ITB China with a Portuguese stand.

The member of the Board of Directors of Turismo de Portugal said that the aim of this roadshow is “to put Portuguese companies directly in touch with potential clients who will then naturally provide them with business for China”.

Registration for the event is currently underway and Lídia Monteiro says that there is “great interest in Portugal among Chinese operators”, which is why she estimates that the average of 120 Chinese companies expected at the roadshow may even be exceeded in some cities.