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This Issue’s Topical Story

The 26th‭ ‬MIF‭, ‬2021MFE and 2021PLPEX Concludes Successfully

The “26th Macao International Trade and Investment Fair” (26th MIF), the “Macao Franchise Expo 2021” (2021MFE) and the “2021 Portuguese Speaking Countries Products and Services Exhibition (Macao)” (2021PLPEX) were held concurrently at The Venetian Macao from 10 to 12 December 2021. This year, the three exhibitions continued to adopt the “online + offline” exhibition model. Over the three days, more than 80 projects were signed, covering areas such as the application of artificial intelligence (AI) technology, co-operation in big health products, high-tech industry investment and co-operation, Macao food agents, and co-operation in logistics projects between Macao and Portuguese-speaking Countries. Nearly 700 business matching sessions, including more than 400 online matching sessions, the three-day live streaming attracted 3.6 million views in total, were arranged to help exhibiting enterprises and traders explore business opportunities through the exhibition platform.

Officiating guests of the opening ceremony included Chief Executive of the Macao SAR Government Ho Iat Seng, Deputy Director of the Liaison Office of the Central People’s Government in the Macao SAR Zhang Rongshun, Commissioner of the Ministry of Foreign Affairs of the People’s Republic of China in the Macao SAR Liu Xianfa, Municipal Standing Committee of Jiangsu and Provincial General Director of the United Front Work Department of CPC Central Committee Hui Jianlin, Standing Committee of the National Committee of the CPPCC Ngapo Jinyuan, Secretary for Economy and Finance of the Macao SAR Government Lei Wai Nong, and President of the Macao Trade and Investment Promotion Institute (IPIM) Benson Lau Wai Meng.

Creating business opportunities online and offline

This year, MIF, MFE and PLPEX were held concurrently once again, the total exhibition area this year reached 28,250 square metres, up by 13% year-on-year. There are over 1,710 booths in total, marking an increase of 39.8% over the previous edition, attracting a total of 1,280 online and offline exhibitors. The exhibitors were from Mainland China, Brazil, Cabo Verde, Mozambique, Portugal, Hong Kong, Macao and other regions, covering industries such as big health, scientific and technological innovation, franchising, intellectual property (IP), featured products from Portuguese-speaking Countries, and food and catering. There were more than 920 on-site exhibitors, and nearly 1,100 exhibitors participated in the online exhibitions.

More than a hundred buyers, from Mainland China, Brazil, Canada, Germany, Italy, Morocco, Portugal, Spain, and Macao, were invited to participate in the exhibitions online and/or offline and over 400 business matching sessions were conducted via the 14-day online matching (from 29 Nov to 12 Dec).

TCM of big health industry is one of the highlights of this year’s three exhibition

The “One-stop Business Support Centre”
offers consultation service during the event

Over 50 foreign companies showcase their
quality products at the event via the
“remote exhibiting” service

Participating enterprises take part in matching sessions during the exhibitions to expand business opportunities

Online business matching is one of the
highlights of the three exhibitions

Live streaming studios and influencers’ on-site visits
assist traders in promoting their companies and brands

 

Diverse online promotion elements were available during the three exhibitions, including live streaming at studios and on-site visits conducted by influencers. Covering more than 220 exhibitors, the three-day live streaming attracted 3.6 million views in total. A diverse array of online events complemented the offline activities to promote the exhibitions through multiple channels.

Assisting the exhibition platform in promoting industrial linkages

The 26th MIF featured the “CHEXPO MACAO 2021” and “Science and Technology Week 2021 and Exhibition of Achievements in Science and Technology Innovation” in the form of “exhibitions within exhibitions”. The exhibition areas for scientific and technological innovation and traditional Chinese medicine (TCM) were respectively 10 and 12 times larger than the previous year, and each, in turn, attracted more than 140 and 100 enterprises to demonstrate their R&D output, TMC products and services. It also provided a multi-disciplinary co-operation platform, enhancing the professionalism of MICE sector and the synergy among different industries.

Providing on-site professional consultation and breaking the geographical boundaries with “remote exhibiting” service

In addition to the Franchise Pavilion, Gourmet Avenue and IP Authorisation Pavilion, the 2021MFE also included the “One-stop” Business Support Centre and “Brand Incubation Pavilion”, where professionals provided advice on branding and design, legal matters and other services. The “One-stop Business Support Centre” received over 30 enquiries in different fields including intelligent property, IP authorsiation marking, sales, accounting and taxation in GBA.

This year, a tasting area was set up at the three exhibitions, where professional wine tasters and experienced baristas were invited to introduce the traders to wine and coffee products. In addition, through the “remote exhibiting” service, over 50 domestic and foreign enterprises showcased their quality products during the exhibitions, providing a more direct product experience for the public and buyers. The area was also staffed with bilingual talent to assist domestic and foreign enterprises in communicating and carrying out co-operation regardless of locations, time zones and languages, opening the door to more business opportunities.

Building a networking platform and updating all sectors on the latest developments of the Co-operation Zone

To continuously deepen exhibitors and traders’ understanding of the Guangdong-Macao Intensive Co-operation Zone in Hengqin, the “Guangdong-Macao Intensive Co-operation Zone in Hengqin” booth was set up in the Macao Pavilion with designated staff providing traders with an introduction of its investment and business environment, consultation on policies, and referral of projects. The latest information on the Co-operation Zone was also demonstrated with texts and videos, including strategic positioning, the direction of key industries and innovative initiatives, encouraging traders to seize opportunities and actively participate in the Co-operation Zone’s development through the exhibition platform.

On the first day of the exhibitions, “Join Macao, Seize PSCs Opportunities” Investor Presentation Session (Online) was jointly held by IPIM, the Economic Development Bureau of the Guangdong-Macao Intensive Co-operation Zone in Hengqin, and the Macau Association of Banks, Macao Lawyers Association and China-Portuguese Speaking Countries Investment Management Company Limited. The presentation session attracted about 30 representatives of business associations and enterprises from Portuguese-speaking Countries, and helped update all participants on the latest business policies of Macao and the Co-operation Zone as well as on the Chinese-Portuguese bilingual support services in Macao.

In addition, over 60 forums, meetings, promotion seminars, and exchange activities were held during the three exhibitions, including the “International Trade and Investment Forum 2021”, “Fujian – Macao – Portuguese-Speaking Countries Economic and Trade Meeting”, “Jiangsu Week in Macao Opening Ceremony and the 11th Industrial and Commercial Summit between Jiangsu-Macao-Portuguese Speaking Countries”. The events attracted experts, scholars, industry representatives, and traders from all sectors, promoting co-operation and exchanges.