IPIM Organises the “E-marketing Training Session for Enterprises of Macao Ideas”

To help expand the market for “Made in Macao”, “Macao Brand” and “Macao Design” products through e-commerce and new retail models, IPIM held the “E-marketing Training Session for Enterprises of Macao Ideas” on 28 September and invited industry representatives to share their online marketing skills and knowledge about trademark in Mainland China, attracting over 50 representatives from Macao enterprises to join the session. Participating enterprise representatives commented that the training session was practical and could facilitate their brand to enter the Guangdong-Hong Kong-Macao Greater Bay Area market.

The training session was organised by IPIM and co-organised by the Macau Youth Entrepreneur Association and the Macau Chain Stores and Franchise Association. Executive Director of IPIM Vincent U delivered a speech at the event.

Vice Chairman of the Board of the Macau Youth Entrepreneur Association Lee Koi Meng, and Director and Principal Partner of the Guangdong Pacific United Law Firm Dong Yidong, served as key speakers and used different cases to analyse various subjects such as the advantages and points-to-note of online marketing, live commerce technics knowledge of trademark and copyright in the mainland. Some Macao Ideas enterprises that had conducted live-stream marketing also shared their experience and insights during the event.

Macao Ideas enterprises that conduct live-stream marketing sharing their experience and insights during the event