Macao Week in Hangzhou

To facilitate the ‘tourism + MICE’ integration and give play to its synergistic effects, the Macao SAR Government held the ‘Macao Week in Hangzhou’ roadshow from 26 to 29 March, which displayed information about the features of Macao’s tourism, commerce and trade, culture and gastronomy.

During the event, a Macao tourism and MICE presentation seminar and a business matching session for Hangzhou and Macao entrepreneurs were organised to promote Macao as a healthy and safe travel destination, and to foster exchange and collaboration in business and trade between the two regions.

IPIM joined hands with the Macao Government Tourism Office (MGTO) to organise the Macao tourism and MICE presentation seminar on 25 March, which attracted around 180 practitioners from the relevant industries in Hangzhou and Macao. The seminar aimed to present the diverse tourism and MICE products of Macao to local practitioners, thereby creating even more collaboration opportunities in the two fields between the two regions. President of IPIM Benson Lau Wai Meng and MGTO Director Maria Helena de Senna Fernandes delivered speech at the event.

To help enterprises from the two regions explore business opportunities, a business matching session for Hangzhou and Macao entrepreneurs was held on 26 March in the venue of the ‘Macao Week in Hangzhou’. During the session, Macao exhibitors and entrepreneurs and Hangzhou representatives from supermarket, food, e-commerce and catering sectors joined business meetings on-site arranged by IPIM, the Hangzhou Municipal Bureau of Commerce and the Hangzhou Investment Promotion Bureau respectively. A total of 85 meetings were held, attracting the participation of around 90 entrepreneurs from Hangzhou and Macao.

To prolong the effect of ‘Beijing Macao Week’, which was held in Beijing in September 2020, IPIM arranged for 19 Macao exhibitors to display and market their products and six Macao enterprises to showcase their products in the exhibition areas, namely ‘MinM made in Macao and local brands’ and ‘products from Portuguese-speaking Countries’. To better suit mainland customers’ and entrepreneurs’ in terms of how they were used to receiving information and spending money, IPIM partnered with MGTO and invited a number of mainland’s influencers and KOLs to run live streaming sessions on-site, and arranged for them to post original short videos or pictures of the ‘Macao Week in Hangzhou’ on several social platforms, in order to promote Macao enterprises’ products with through various channels. The online-offline integrated marketing campaigns did not only attract customers and entrepreneurs to buy the products at the event venue, but also the online audience to the exhibitors’ online sales channels. This strategy was adopted in an effort to help Macao enterprises gain greater popularity and extend business in the enormous Mainland market.

180 practitioners from Hangzhou and Macao attended the Macao tourism and MICE presentation seminar