IPIM and MICE Sector Visit Guangzhou and Shenzhen to Pave Way for MICE’s Future Growth

IPIM organised around 30 representatives of the Macao MICE sector for a business mission to Guangzhou and Shenzhen from 4 to 5 March, where they met with the MICE industry practitioners from these places and discussed the future prospect and opportunities of the industry in an era when pandemic prevention has become a permanent measure. The purposes of the exchange was to publicise Macao as an MICE stage and foster the co-operation between Macao MICE industry and its counterpart in the Guangdong-Hong Kong-Macao Greater Bay Area.

The delegation consisted of representatives of the Committee for the Development of Conventions and Exhibitions, the Macao Convention & Exhibition Association, the Macau Fair & Trade Association, the Macau Federal Commercial Association of Convention & Exhibition and the Association of Advertising Agents of Macau. The activity was supported by the Guangzhou Municipal Commerce Bureau and the Shenzhen Municipal Commerce Bureau, which collaborated with IPIM to organise the “MICE Networking Session”. Executive Director of IPIM Sam C. S. Lei, Deputy Director General of the Guangzhou Municipal Commerce Bureau Wei Min and Deputy Director General of the Shenzhen Municipal Commerce Bureau Zhou Mingwu delivered speeches at the event. Nearly 80 delegates from Guangzhou, Shenzhen and Macao shared their insights into the professional collaboration of MICE sector in the Guangdong-Hong Kong-Macao Greater Bay Area, and their experience of how they held exhibitions amid pandemic.

The delegation also visited the renowned Shenzhen World Exhibition & Convention Center and joined the 2021 All Food Expo. During the trip, the delegation also visited the headquarter of NetEase in Guangzhou and Tencent’s headquarter in Shenzhen.

Macao MICE delegation, leaders of Shenzhen Municipal Commerce Bureau and local MICE practitioners