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You are here: HomePublications Issue 304 – Aug. 2019 IPIM news“Macao Franchise Expo 2019” Concludes with Success

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“Macao Franchise Expo 2019” Concludes with Success

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Opening ceremony of the 2019MFE

The “Macao Franchise Expo 2019” (2019MFE) was held at The Venetian Macao from 26 to 28 July. The number of attendees at the three-day event was comparable to last year. At the Business Matching Area, over 180 business matching sessions were held and 12 agreements signed, mainly covering food, healthy beverage, brand agency and strategic co-operations, with signatories hailing from Beijing, Shanghai, Zhuhai, Taiwan and Macao.

The 2019MFE was jointly hosted by IPIM, the Macao International Brand Enterprise Commercial Association (MIBA), the Macao Chain Stores and Franchise Association (MCFA), the Brazilian Franchise Association (ABF), the Association of Chain and Franchise Promotion, Taiwan (ACFPT), and the Licensing & Franchising Association of Hong Kong (LFA), and supported by the China Chain Store & Franchise Association (CCFA) and Japan Franchise Association (JFA). Continuing the theme “Brand expansion continues. Business opportunities to be seized” and covering about 6,000 square metres and offering 200 booths, this year’s MFE attracted nearly 180 exhibitors engaged in catering, retail, brand agency, consulting services, education and more areas from 11 countries and regions, among which many are brands with international fame and listed companies.

The “Forum on Chain and Franchise Business Opportunities of International Brands” held successfully on the first day of the 2019MFE attracted 410,000 viewers.

The 2019MFE was once again held concurrently with the “2019 Guangdong & Macao Branded Products Fair” (2019GMBPF). In order to make the exhibitions more effective, the hosts of the events arranged guided tours for exhibitors to learn about Macao’s community economy and retail market, exchange with industrial and commercial associations and retailers for marketing information, and explore new business opportunities. In addition, a visit to Zhongshan city was organised for exhibitors and event attendees of the fair to visit some of the successful franchise companies and learn about Macao’s youth entrepreneurship projects launched in the city, as well as the business environment in Zhongshan.

The 2020 Macao Franchise Expo will be held concurrently with the 2020 Guangdong & Macao Branded Products Fair from July 31 to 2 August 2020.