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The Macao Franchise Expo 2018 (2018MFE) was held at the Venetian Macao from 27 to 29 July. With over 6,000 trade visitors, the three-day event attracted as many visitors as the previous edition did.
The 2018MFE took up an area of over 6,000 square metres, featuring the theme “Brand Expansion Continues, Business Opportunities To Be Seized”. The event attracted over 150 exhibitors from Mainland China, the Czech Republic, Japan, Malaysia, Pakistan, Portugal, Vietnam, Hong Kong, Macao, Taiwan and so on. The Expo was equipped with more than 200 booths, covering sectors such as catering, services, retail, brand agency, education, e-commerce and fashion, among others.
During the three-day exhibition, a total of 111 sessions were held at the Business Matching Area. The match-making sessions were mostly related to catering, franchising, brand agencies, rebranding, data platforms, retail, education, and investment project recruitment. 10 protocols were signed during the three-day event, involving intergovernmental business co-operation, promotion of the retail industry of Macao into the strategic co-operation in the Greater Bay Area, hotel franchising, beverage product distribution, Macao brands’ participation in old district revitalisation projects, 3D printing device agencies, kids’ photography co-operation, and franchising of educational centres. Signing parties hail from Mainland China, Macao and Hong Kong.
The MFE was once again held concurrently with Guangdong & Macao Branded Products Fair. This year, the Guangdong-Hong Kong-Macao Bay Area Business Zone was set up to provide commercial consultancy services to attendees. Riding the trend of innovative chain retail, the “Smart Retail Zone” was unveiled at the 2018MFE, showcasing unmanned juice bars and automated coffee machines and more. Meanwhile, supporting services for innovative chain developments were introduced, providing various supports such as IT support, e-commerce and logistics, business consultation, e-wallet and mobile payment. Many participants were drawn to the Zone by the allure of experiencing something fresh and new.
The “Forum on Chain and Franchise Business Opportunities of International Brands” was held successfully on the first day of the 2018MFE. Franchising and international brand associations, industry leaders and enterprises from Mainland China, Japan, Portugal, Singapore and different regions were invited to the Forum to explore fresh opportunities arising from franchising industries and look into the business philosophies of consumption upgrade in the new era.
2018MFE designated the third day of activities as the “Start-up Launchpad” Day, where successful entrepreneurs were invited to share their entrepreneurship experience, so as to allow those wishing either to start or develop their own business to learn from their experience.
In addition, the organiser continued to arrange for guided tours for exhibitors to have field inspection of the local economy and the retail market in Macao. They also explored new business opportunities in the Central and Southern districts of Macao. Afterwards, they went to explore the retail market situation in the Zhuhai commercial district and visit successful entrepreneurs.
“The Macao Franchise Expo 2019 (2019MFE)” will be held concurrently with the “Guangdong & Macao Branded Products Fair 2019” (2019GMBPF) from 26 to 28 July 2019.
Opening Ceremony of 2018MFE
 was held at the Venetian Macao from 27 to 29 July. With over 6,000 trade visitors, the three-day event attracted as many visitors as the previous edition did.
The 2018MFE took up an area of over 6,000 square metres, featuring the theme “Brand Expansion Continues, Business Opportunities To Be Seized”. The event attracted over 150 exhibitors from Mainland China, the Czech Republic, Japan, Malaysia, Pakistan, Portugal, Vietnam, Hong Kong, Macao, Taiwan and so on. The Expo was equipped with more than 200 booths, covering sectors such as catering, services, retail, brand agency, education, e-commerce and fashion, among others.
During the three-day exhibition, a total of 111 sessions were held at the Business Matching Area. The match-making sessions were mostly related to catering, franchising, brand agencies, rebranding, data platforms, retail, education, and investment project recruitment. 10 protocols were signed during the three-day event, involving intergovernmental business co-operation, promotion of the retail industry of Macao into the strategic co-operation in the Greater Bay Area, hotel franchising, beverage product distribution, Macao brands’ participation in old district revitalisation projects, 3D printing device agencies, kids’ photography co-operation, and franchising of educational centres. Signing parties hail from Mainland China, Macao and Hong Kong.
The MFE was once again held concurrently with Guangdong & Macao Branded Products Fair. This year, the Guangdong-Hong Kong-Macao Bay Area Business Zone was set up to provide commercial consultancy services to attendees. Riding the trend of innovative chain retail, the “Smart Retail Zone” was unveiled at the 2018MFE, showcasing unmanned juice bars and automated coffee machines and more. Meanwhile, supporting services for innovative chain developments were introduced, providing various supports such as IT support, e-commerce and logistics, business consultation, e-wallet and mobile payment. Many participants were drawn to the Zone by the allure of experiencing something fresh and new.
The “Forum on Chain and Franchise Business Opportunities of International Brands” was held successfully on the first day of the 2018MFE. Franchising and international brand associations, industry leaders and enterprises from Mainland China, Japan, Portugal, Singapore and different regions were invited to the Forum to explore fresh opportunities arising from franchising industries and look into the business philosophies of consumption upgrade in the new era.
2018MFE designated the third day of activities as the “Start-up Launchpad” Day, where successful entrepreneurs were invited to share their entrepreneurship experience, so as to allow those wishing either to start or develop their own business to learn from their experience.
In addition, the organiser continued to arrange for guided tours for exhibitors to have field inspection of the local economy and the retail market in Macao. They also explored new business opportunities in the Central and Southern districts of Macao. Afterwards, they went to explore the retail market situation in the Zhuhai commercial district and visit successful entrepreneurs.
“The Macao Franchise Expo 2019 (2019MFE)” will be held concurrently with the “Guangdong & Macao Branded Products Fair 2019” (2019GMBPF) from 26 to 28 July 2019.
[caption id="attachment_236503" align="alignnone" width="1000"]<img class="wp-image-236503 size-full" src="https://www.ipim.gov.mo/wp-content/uploads/2018/09/Tin298_p6.jpg" alt="Tin298_p6" width="1000" height="516" /> Opening Ceremony of 2018MFE[/caption]%0D%0DReference Link : %0Dhttps://www.ipim.gov.mo/en/publication/issue-298-aug-2018/ipim-news/the-macao-franchise-expo-2018-held-with-success/){kind=link}