[2024-05-06] Chinese YTO bets on Brazil

Source: Permanent Secretariat of the Forum for Economic and Trade Co-operation between China and Portuguese-speaking Countries (Macao)

YTO, a Chinese state-owned tractor manufacturer, is stepping up its presence in Brazil. The company, which began its operations in the country last year with direct sales, is expanding its activities through a partnership with the BDG Group. For the first time, it is taking part in Agrishow in Ribeirão Preto, where it detailed its growth ambitions.

According to YTO’s general manager in Brazil, 2024 marks a decisive period for the company’s plans, which aspire to conquer 20% of the Brazilian market in a decade. The tractors will be distributed by the BDG Group in six important states: São Paulo, Minas Gerais, Mato Grosso do Sul, Bahia, Rio de Janeiro and Espírito Santo.

Ubiratan Sousa, general manager of BDG Máquinas, highlighted the strategy of offering high-quality tractors with lower maintenance costs than the competition. He emphasized the positive impact that the arrival of Chinese products has on the local market, pointing out that the tractors will follow the same line of offering excellence at an affordable price.