[2023-03-15] Leonora Group invests in internationalization with an office in China

Source: Permanent Secretariat to the Forum for Economic and Trade Co-operation between China and Portuguese-speaking Countries (Macao)

The Leonora Group reinforces the internationalization of operations through the office opened in China. The brand of stationery, which is headquartered in Santa Catarina, estimates revenue of R$390 million in 2023 with diversified strategies.

The office is strategically located in the city of Ningbo, in the province of Zhejiang, where not only the large industrial parks are located, but also a large number of suppliers linked to the brand.

“The implementation of the China office was a watershed in the development of our products. In addition to the increase in sales and the company’s revenue, internationalization represented a great evolution in obtaining market news, samples, communication, agility in negotiations and completion of purchases in a much shorter time”, explained the sourcing manager of Leonora Group, Rafael Rodriguez.