[2020/12/09] 2020 Guangdong & Macao Branded Products Fair Themed “Guangdong and Macao Gourmet Channel” to Open on 11 December Welcomes “Guests from Afar”

The 2020 Guangdong & Macao Branded Products Fair (2020GMBPF), jointly hosted by the Macao Trade and Investment Promotion Institute (IPIM) and the Department of Commerce of Guangdong Province, will be held at the Expo Hall A of The Venetian Macao from 11 to 13 December. The 2020GMBPF continues to integrate trade, cultural exchanges, shopping, leisure and entertainment. This year, it is themed “Guangdong-Macao Cuisine Channel”, introducing a “Guangdong-Macao Cuisine Channel Exhibition Area” and a live-streaming studio to enrich its content and guarantee participants a rewarding visit.

Collaboratively organised by the Guangdong and Macao governments, the GMBPF, a pivotal project to jointly boost economic and trade exchanges, ushers in its twelfth edition this year. With the Fair getting increasingly influential and fruitful, it has gradually evolved into an annual grand event for cooperation in the MICE industry between the two places, drawing throngs of local residents and tourists every year.

“5+1” exhibition zones boast unique highlights

The 2020GMBPF covers an area of 9,000 square metres, including the “Macao Featured Products Exhibition Zone”, “Guangdong Branded Products Exhibition Zone”, “The Belt and Road Exhibition Zone”, “The Power of Youth-Young Entrepreneurs Exhibition Zone”, “Guangdong State-owned Enterprise Exhibition Zone” and this year’s special “Guangdong-Macao Cuisine Channel Area”, with almost 400 booths, attracting nearly 340 exhibitors. Macao Featured Products Exhibition Zone will display food and beverage, alcohol and coffee, consumer products, daily necessities, products from Portuguese-speaking countries, jewellery, youth entrepreneurship products, sci-tech innovation products and more goods, with focus on products made in Macao, Macao brands, Macao designs, Macao’s cultural and creative products, and Portuguese-speaking countries’ products represented by Macao companies, highlighting the characteristics of Macao brands and commodities.

Exhibitors in the Guangdong Branded Products Exhibition Zone are from Guangzhou, Shenzhen, Zhuhai, Foshan, Shaoguan, Heyuan, Meizhou, Huizhou, Shanwei, Dongguan, Jiangmen, Yangjiang, Zhanjiang, Maoming, Zhaoqing, Qingyuan, Chaozhou and Yunfu. Food, daily necessities, gifts, and household appliances will be put on display, many of which have won the titles of “China Branded Products”, “China Famous Trademarks” and “Guangdong Branded Products”. Moreover, the Guangdong State-owned Enterprise Exhibition Zone introduced this year will bring renowned and quality food and beverage.

The Belt and Road Exhibition Zone will display branded products from Indonesia, Myanmar, Malaysia and Thailand, covering food and beverage, crafts, jewellery and so on, to enable participants to purchase famous products from countries and regions along the Belt and Road. The newly added and widely acclaimed Power of Youth-Young Entrepreneurs Exhibition Zone last year has also returned with a reputation. Youth start-ups and sci-tech businesses from Guangdong Province and Macao will gather at the Fair to strengthen exchanges and co-operation, expand business opportunities, and inject fresh vitality into the Fair.

Live broadcast + field visits + commodity promotion sessions will help traders promote their products globally

In addition, this Fair’s Guangdong and Macao Gourmet Channel Area, covering an area of more than 1,000 square metres, will offer Portuguese, Cantonese, Thai, Indonesian and other delicacies. Meanwhile, the Fair will introduce a live-streaming studio for the first time, and influencers will live broadcast their visits and introduce must-buy, must-eat, must-see branded products and wonderful programmes for everyone. It will also help exhibitors promote their products globally via the platform the Fair offers. This year’s check-in spots’ decorations are even more unique: the huge fresh fruit wall, alongside the “Guangdong and Macao Super Monopoly” with an area of 72 square metres, will be the spotlight. The Forum on Technological Innovation Co-operation and Coordinated Industrial Development in the Guangdong-Hong Kong-Macao Greater Bay Area will be staged on the morning of the first day, helping businesses seize opportunities to integrate into the development of the Greater Bay Area. Also on the morning of the first day, representatives of catering enterprises in Guangdong Province and of catering enterprises/associations in Macao will be offered the 2020GMBPF Guided Tour, which will enrich their knowledge of exhibitors and their products, as well as increase the opportunities for co-operation between the two parties through interactions, co-operation and negotiations. Furthermore, the “Grand Stage” will offer a host of singing and dancing performances, lucky draws, interactive games, and more. At the same time, commodity promotion sessions will be added, which will not only overwhelm the attendees, but also enhance the product exposure for exhibitors.

In order to extend the effectiveness of this Fair, the organisers, as in the past, will organise guided tours to local neighbourhoods for exhibitors, inviting them to visit the central and southern district of Macao and spend money there, in a bid to boost community economies and benefit local SMEs. In doing so, it can also help traders gain a better understanding of the investment climate in Macao and explore local business opportunities. A variety of convenient e-payment methods will still be available at this year’s Fair.

Free admission to the 2020GMBPFwill be offered. To encourage the use of public and green transportation, the 2020GMBPF will provide free shuttle buses to pick up visitors. Free parking areas will be set up in Exhibition HallsD on a first-come-first-served basisdue to limited availability. For more information, please visit www.guangdongmacaofair.com, or contact us on (853) 8798 9636 (tel) or (853) 2872 6777 (fax). You may also follow “MICE_IPIM” on WeChat, “gmbpfair” on Instagram, or “Guangdong & Macao Branded Products Fair” on Facebook.