{"id":500398,"date":"2025-08-26T14:36:22","date_gmt":"2025-08-26T06:36:22","guid":{"rendered":"https:\/\/www.ipim.gov.mo\/investment-promotion\/%e6%94%af%e6%8c%81%e6%be%b3%e9%96%80%e9%a6%96%e5%ba%97%e7%b6%93%e6%bf%9f%e7%99%bc%e5%b1%95%e8%a8%88%e5%8a%83\/"},"modified":"2026-03-08T13:00:45","modified_gmt":"2026-03-08T05:00:45","slug":"programme-for-supporting-the-development-of-macao-first-store-economy","status":"publish","type":"page","link":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/","title":{"rendered":"Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau"},"content":{"rendered":"<div style=\"width: 1280px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-500398-1\" width=\"1280\" height=\"720\" poster=\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2025\/10\/IPIM_710X417px_\u7e41-scaled.jpg\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2025\/10\/pt-1.mp4?_=1\" \/><a href=\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2025\/10\/pt-1.mp4\">https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2025\/10\/pt-1.mp4<\/a><\/video><\/div>\n<p><a href=\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2026\/03\/PT_\u7b2c\u4e8c\u4e09\u671fA4\u6d77\u5831_\u300a\u652f\u6301\u6fb3\u9580\u9996\u5e97\u7d93\u6fdf\u767c\u5c55\u8a08\u5283\u300b-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-500915 size-full\" src=\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2026\/03\/PT_\u7b2c\u4e8c\u4e09\u671fA4\u6d77\u5831_\u300a\u652f\u6301\u6fb3\u9580\u9996\u5e97\u7d93\u6fdf\u767c\u5c55\u8a08\u5283\u300b-scaled.jpg\" alt=\"\" width=\"1810\" height=\"2560\" \/><\/a><\/p>\n<p>Com o objectivo de aumentar a atractividade do ambiente de neg\u00f3cios da cidade, atrair marcas estrangeiras a estabelecerem as suas primeiras lojas em Macau e enriquecer a oferta de consumo local. O Instituto de Promo\u00e7\u00e3o do Com\u00e9rcio e do Investimento (IPIM) da Regi\u00e3o Administrativa Especial de Macau, na qualidade de entidade executiva, e o Fundo de Desenvolvimento Industrial e de Comercializa\u00e7\u00e3o, como entidade colaboradora, lan\u00e7aram o \u201cPlano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau\u201d. O apoio financeiro destina-se a cobrir despesas relacionadas com o in\u00edcio de actividade e a explora\u00e7\u00e3o da primeira loja f\u00edsica estabelecida em Macau por empresas qualificadas de marcas provenientes dos Pa\u00edses de L\u00edngua Portuguesa e de L\u00edngua Espanhola, entre outras marcas internacionais, assim como marcas do Interior da China, da Regi\u00e3o Administrativa Especial de Hong Kong e da regi\u00e3o de Taiwan.<\/p>\n<p>Consulta de informa\u00e7\u00f5es: Tel.\uff1a(853)2871 0300<br \/>\nE-mail\uff1a<a href=\"mailto:ece@ipim.gov.mo\" target=\"_blank\" rel=\"noopener\">ece@ipim.gov.mo<\/a><\/p>\n<p>Para apresenta\u00e7\u00e3o de candidatura: \u201c<a href=\"https:\/\/macaomice.ipim.gov.mo\/show\/special\/firstshop\/descride?form=SHOP\" target=\"_blank\" rel=\"noopener\">Sistema de inscri\u00e7\u00e3o online<\/a>\u201d do IPIM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com o objectivo de aumentar a atractividade do ambiente de neg\u00f3cios da cidade, atrair marcas estrangeiras a estabelecerem as suas primeiras lojas em Macau e [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":467868,"parent":493434,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"class_list":["post-500398","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau | Commerce and Investment Promotion Institute<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/\" \/>\r\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau | Commerce and Investment Promotion Institute\" \/>\r\n<meta property=\"og:description\" content=\"Com o objectivo de aumentar a atractividade do ambiente de neg\u00f3cios da cidade, atrair marcas estrangeiras a estabelecerem as suas primeiras lojas em Macau e [&hellip;]\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/\" \/>\r\n<meta property=\"og:site_name\" content=\"Commerce and Investment Promotion Institute\" \/>\r\n<meta property=\"article:modified_time\" content=\"2026-03-08T05:00:45+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg\" \/>\r\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\r\n\t<meta property=\"og:image:height\" content=\"768\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/\",\"url\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/\",\"name\":\"Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau | Commerce and Investment Promotion Institute\",\"isPartOf\":{\"@id\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg\",\"datePublished\":\"2025-08-26T06:36:22+00:00\",\"dateModified\":\"2026-03-08T05:00:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#primaryimage\",\"url\":\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg\",\"contentUrl\":\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg\",\"width\":1024,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Capta\u00e7\u00e3o de Investimentos\",\"item\":\"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/#website\",\"url\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/\",\"name\":\"Commerce and Investment Promotion Institute\",\"description\":\"Commerce and Investment Promotion Institute\",\"publisher\":{\"@id\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/#organization\",\"name\":\"IPIM\",\"url\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2022\/10\/default-post-thumbnail-ipim-logo.png\",\"contentUrl\":\"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2022\/10\/default-post-thumbnail-ipim-logo.png\",\"width\":1024,\"height\":768,\"caption\":\"IPIM\"},\"image\":{\"@id\":\"https:\/\/www.ipim.gov.mo\/zh-hans\/#\/schema\/logo\/image\/\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau | Commerce and Investment Promotion Institute","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/","og_locale":"pt_PT","og_type":"article","og_title":"Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau | Commerce and Investment Promotion Institute","og_description":"Com o objectivo de aumentar a atractividade do ambiente de neg\u00f3cios da cidade, atrair marcas estrangeiras a estabelecerem as suas primeiras lojas em Macau e [&hellip;]","og_url":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/","og_site_name":"Commerce and Investment Promotion Institute","article_modified_time":"2026-03-08T05:00:45+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/","url":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/","name":"Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau | Commerce and Investment Promotion Institute","isPartOf":{"@id":"https:\/\/www.ipim.gov.mo\/zh-hans\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#primaryimage"},"image":{"@id":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg","datePublished":"2025-08-26T06:36:22+00:00","dateModified":"2026-03-08T05:00:45+00:00","breadcrumb":{"@id":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#primaryimage","url":"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg","contentUrl":"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg","width":1024,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/programme-for-supporting-the-development-of-macao-first-store-economy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ipim.gov.mo\/pt-pt\/"},{"@type":"ListItem","position":2,"name":"Capta\u00e7\u00e3o de Investimentos","item":"https:\/\/www.ipim.gov.mo\/pt-pt\/investment-promotion\/"},{"@type":"ListItem","position":3,"name":"Plano para o Desenvolvimento Econ\u00f3mico no \u00e2mbito de Apoio ao Estabelecimento da Primeira Loja em Macau"}]},{"@type":"WebSite","@id":"https:\/\/www.ipim.gov.mo\/zh-hans\/#website","url":"https:\/\/www.ipim.gov.mo\/zh-hans\/","name":"Commerce and Investment Promotion Institute","description":"Commerce and Investment Promotion Institute","publisher":{"@id":"https:\/\/www.ipim.gov.mo\/zh-hans\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ipim.gov.mo\/zh-hans\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.ipim.gov.mo\/zh-hans\/#organization","name":"IPIM","url":"https:\/\/www.ipim.gov.mo\/zh-hans\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.ipim.gov.mo\/zh-hans\/#\/schema\/logo\/image\/","url":"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2022\/10\/default-post-thumbnail-ipim-logo.png","contentUrl":"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2022\/10\/default-post-thumbnail-ipim-logo.png","width":1024,"height":768,"caption":"IPIM"},"image":{"@id":"https:\/\/www.ipim.gov.mo\/zh-hans\/#\/schema\/logo\/image\/"}}]}},"coauthors":[],"author_meta":{"author_link":"https:\/\/www.ipim.gov.mo\/pt-pt\/author\/ipim-trainer\/","display_name":"IPIM"},"relative_dates":{"created":"Posted 8 months ago","modified":"Updated 2 months ago"},"absolute_dates":{"created":"Posted on Agosto 26, 2025","modified":"Updated on Mar\u00e7o 8, 2026"},"absolute_dates_time":{"created":"Posted on Agosto 26, 2025 2:36 pm","modified":"Updated on Mar\u00e7o 8, 2026 1:00 pm"},"featured_img_caption":"","featured_img":"https:\/\/www.ipim.gov.mo\/wp-content\/uploads\/2024\/07\/ipim-post-default.jpg","series_order":"","_links":{"self":[{"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/pages\/500398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/comments?post=500398"}],"version-history":[{"count":17,"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/pages\/500398\/revisions"}],"predecessor-version":[{"id":504402,"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/pages\/500398\/revisions\/504402"}],"up":[{"embeddable":true,"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/pages\/493434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/media\/467868"}],"wp:attachment":[{"href":"https:\/\/www.ipim.gov.mo\/pt-pt\/wp-json\/wp\/v2\/media?parent=500398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}