The Macao SAR Government has launched the \u201cScheme for Supporting the Development of Macao First Store Economy\u201d (\u201cFirst Store Economy Scheme\u201d), which will accept applications for the first phase from 1 November 2025 to 31 January 2026. This scheme aims to assist eligible brands from overseas, the Chinese mainland, Hong Kong SAR, and Taiwan region in establishing their first stores in Macao, accelerating the clustering of quality brands and new business models, and promoting the empowerment of the debut economy to drive Macao\u2019s diversified development.<\/p>\n
To give more exposure to the \u201cFirst Store Economy Scheme\u201d and ensure that the information is accurately delivered to the target audiences, the Commerce and Investment Promotion Institute (IPIM), as the implementing entity of the scheme, visited Portugal and Spain in early October to meet with over 100 business associations and well-known brands. Through roadshows, it provided detailed explanations of the scheme\u2019s application conditions and methods, eliciting enthusiastic responses from local traders.<\/p>\n
In Macao, by leveraging the \u201cMICE+\u201d effect and capitalising on platforms for economic and trade exchanges and co-operation that gather representatives from institutions, business associations, and well-known brands both domestically and internationally \u2013 such as the \u201c2nd<\/sup> China-Portuguese-speaking Countries Economic and Trade Expo (Macao)\u201d (2nd<\/sup> C-PLPEX), the \u201c30th<\/sup> Macao International Trade & Investment Fair\u201d (30th<\/sup> MIF), and the \u201cMacao Franchise Expo 2025\u201d (2025MFE) \u2013 IPIM promoted the \u201cFirst Store Economy Scheme\u201d and provided \u201cone-on-one\u201d consultation services, enabling traders to gain a greater understanding of the scheme.<\/p>\n A brand representative from a Portuguese-speaking country acknowledged Macao\u2019s vast tourism market, making it suitable as the first stop for the brand\u2019s expansion into the Chinese market. Coupled with encouragement from the First Store Economy Scheme, they are considering opening their first store in Macao. An executive of a brand from the Chinese mainland is also optimistic about Macao\u2019s business market, which possesses advantages in connecting the mainland with the world, and sees huge potential in the first store economy.<\/p>\n In addition, IPIM has actively visited business associations in various districts of Macao for promotion and presentation sessions, including specific areas such as the Zona Nova de Aterros do Porto Exterior (ZAPE) that receive additional subsidies under the First Store Scheme. It is anticipated that business associations will lead their members and even community merchants to actively respond and jointly participate in creating an environment for debut economy development, enhancing the attractiveness of Macao\u2019s commerce environment, driving community economic development, and becoming a new traffic engine for Macao.<\/p>\n For details on the \u201cFirst Store Economy Scheme\u201d, please visit IPIM\u2019s website https:\/\/www.ipim.gov.mo\/ or scan the poster QR code. You may also contact IPIM by telephone on (853) 2871 0300 or by email at ece@ipim.gov.mo during office hours.<\/p>\n","protected":false},"excerpt":{"rendered":" The Macao SAR Government has launched the \u201cScheme for Supporting the Development of Macao First Store Economy\u201d (\u201cFirst Store Economy Scheme\u201d), which will accept applications […]<\/p>\n","protected":false},"author":0,"featured_media":502273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-502261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"\r\n