{"id":501731,"date":"2025-10-11T10:00:00","date_gmt":"2025-10-11T02:00:00","guid":{"rendered":"https:\/\/www.ipim.gov.mo\/?p=501731"},"modified":"2025-10-13T15:54:06","modified_gmt":"2025-10-13T07:54:06","slug":"2025-10-11-2025mfe-launches-three-exhibition-zones-to-foster-opportunities-in-first-store-economy-coffee-bakery-sparks-innovative-collaborations","status":"publish","type":"post","link":"https:\/\/www.ipim.gov.mo\/en\/ipim-news\/2025-10-11-2025mfe-launches-three-exhibition-zones-to-foster-opportunities-in-first-store-economy-coffee-bakery-sparks-innovative-collaborations\/","title":{"rendered":"[2025\/10\/11] 2025MFE Launches Three Exhibition Zones to Foster Opportunities in \u201cFirst Store Economy\u201d \u201cCoffee + Bakery\u201d Sparks Innovative Collaborations"},"content":{"rendered":"<p style=\"text-align:justify\">Jointly organised by the Commerce and Investment Promotion Institute (IPIM) of the Macao SAR, the Macau Chain Store &amp; Franchise Association, and the Macao International Brand Enterprise Commercial Association, the \u201cMacao Franchise Expo 2025\u201d (2025MFE) will take place from 22 to 25 October (Wednesday to Saturday) at Cotai Expo, The Venetian Macao. Over a hundred exhibitors, including franchise brands and IP licensing agents from the Chinese mainland, Southeast Asian countries, Hong Kong, Macao, and other regions, will participate in this edition, which features three major exhibition areas: the \u201cBrand Zone\u201d, the \u201cMacao International Coffee Festival Zone\u201d, and the \u201cIP Licensing Zone\u201d, to empower industry players to uncover new opportunities.<\/p>\n<p style=\"text-align:justify\"><strong>Bringing diverse brands together to tap into the \u201cfirst store economy\u201d potential<\/strong><\/p>\n<p style=\"text-align:justify\">The Brand Zone will bring together renowned domestic and international franchise brands spanning baked goods, food and beverage, light meals, and more, to create a professional platform for product showcases and business matching. Macao market tours will also be organised for exhibition participants during the event, facilitating on-the-ground research to explore collaborative opportunities for cross-regional brands to establish their first stores in Macao.<\/p>\n<p style=\"text-align:justify\"><strong>\u201cCoffee + Bakery\u201d ignites fresh synergies<\/strong><\/p>\n<p style=\"text-align:justify\">Expanded in scale, the \u201cMacao International Coffee Festival Zone\u201d will partner with the globally recognised exhibition company Informa Markets to host the \u201c2026 China Brewers Cup-Macao Division\u201d. Furthermore, 2025MFE will introduce the first-ever \u201cMacao Bread Integration Festival\u201d, engaging over 60 coffee and bakery brands participating in competitions, exhibitions, and forums to foster deeper industry collaboration.<\/p>\n<p style=\"text-align:justify\"><strong>\u201cIP Licensing Zone\u201d expands in scale to capitalise on the IP economy<\/strong><\/p>\n<p style=\"text-align:justify\">The IP Licensing Zone has grown 2.5 times in area from last year, spotlighting regional and global IPs such as MindBlowon Studio\u2019s Tahilalats and Meowlove from Indonesia, UGLYMEWS and GAEGUNEEZ from Korea, Zootopia from Disney, and originals like Mr. Bubbles and WANAB from Macao and the Greater Bay Area. Multiple sports IPs will also be introduced to the event, including the \u201c15<sup>th<\/sup> National Games &middot; the 12<sup>th<\/sup> National Games for Persons with Disabilities &middot; the 9<sup>th<\/sup> National Special Olympic Games\u201d, the \u201cGiro d\u2019Italia\u201d (one of the three \u201cGrand Tours\u201d in cycling), and the popular \u201cChinese Eight-Ball Pool\u201d, to seize opportunities in the development of the IP economy.<\/p>\n<p style=\"text-align:justify\">The 2025MFE will be held concurrently at the same venue with the \u201c2<sup>nd<\/sup> China-Portuguese-Speaking Countries Economic and Trade Expo (Macao)\u201d (2<sup>nd<\/sup> C-PLPEX) and the \u201c30<sup>th<\/sup> Macao International Trade &amp; Investment Fair\u201d (30<sup>th<\/sup> MIF), with the three exhibitions synergising to achieve resource integration and maximisation of efficacy. For the latest updates on the 2025MFE, please visit the official website at www.mfe.mo, call (853) 8798 9654, or follow the WeChat account: MICE_IPIM.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jointly organised by the Commerce and Investment Promotion Institute (IPIM) of the Macao SAR, the Macau Chain Store &amp; Franchise Association, and the Macao International [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":501739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-501731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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