To further enhance the international competitiveness and development vitality of Macao\u2019s MICE industry, and to promote the internationalisation, professionalisation, digitalisation and green development of local MICE events, the Commerce and Investment Promotion Institute (IPIM) has revised the \u201cConvention and Exhibition Stimulation Programme\u201d and the \u201cFinancial Support Programme for Participation in Exhibitions and Trade Fairs\u201d and held a briefing session on 18 September 2025 on the optimised content.<\/p>\n
Revised Programmes <\/strong>to<\/strong> <\/strong>Come<\/strong> into Force Next Week to Elevate the Core Competitiveness of Local MICE Industry<\/strong><\/p>\n The revised \u201cConvention and Exhibition Stimulation Programme\u201d and \u201cFinancial Support Programme for Participation in Exhibitions and Trade Fairs\u201d will officially come into force on 22 September 2025. The briefing session was attended by more than 80 representatives from units related to the MICE Bidding and Support Team and industry professionals who had applied for the subsidies.<\/p>\n During the event, Ms. Elaine Wong, IPIM Executive Director, highlighted the significance of MICE as one of the major industries in the Macao SAR Government\u2019s \u201c1+4\u201d development strategy for appropriately diversified economy. In the future, IPIM will place greater emphasis on improving quality and efficiency of the MICE events, striving to attract more influential and high-quality internationally recognised MICE projects to Macao, and continuously enhance the core competitiveness of the local MICE industry. IPIM has revised these two Programmes after extensively soliciting industry opinions and evaluating actual operations, so as to better respond to industry demands and optimise administrative efficiency.<\/p>\n Driving<\/strong> the Quality Development of Macao\u2019s MICE Industry <\/strong>in <\/strong>Align<\/strong>ment<\/strong> with Policy Objectives<\/strong><\/p>\n According to an IPIM representative, the revisions mainly focus on simplifying and optimising the approval process and calculation methods. Following these revisions, the process has been digitalised and the indicators have been quantified, making it more convenient to calculate the estimated subsidies.<\/p>\n Among them, the \u201cConvention and Exhibition Stimulation Programme\u201d focuses more on attracting internationally recognised exhibitions and conferences that align with the \u201c1+4\u201d industrial development direction and the \u201cOne Fair, Two Venues\u201d model, thus propelling the integrated development of key industries with the Guangdong-Macao In-Depth Cooperation Zone in Hengqin and further enhancing the cross-border linkage of \u201cMICE+ Investment Promotion\u201d and \u201cMICE + Tourism\u201d. The \u201cFinancial Support Programme for Participation in Exhibitions and Trade Fairs\u201d has combined the subsidies for two categories\u2014 \u201cexhibition\u201d and \u201cpublicity\u201d\u2014allowing up to six applications per year. It has further clarified the approval requirements and streamlined the application procedures. Applications for both Programmes are now fully digitalised via the \u201cBusiness & Associations Platform\u201d.<\/p>\n Revisions Welcomed for<\/strong> Enhanc<\/strong>ing<\/strong> Competitiveness and Regional Co<\/strong>–<\/strong>operation<\/strong>\u3000<\/strong><\/p>\n The attendees responded positively to the revisions. In the view of some industry representatives, the newly revised Programmes have significantly improved the application convenience and the effectiveness of the subsidy assessment. Through clear quantitative indicators and incremental subsidy mechanisms, it will help to attract more high-quality exhibitions and conventions that align with policy objectives to Macao, thus further propelling the quality development of Macao\u2019s MICE industry. Some participants welcomed the fixed-rate subsidy for the \u201cOne Fair, Two Venues\u201d model, believing that it can effectively facilitate regional co-operation and attract more MICE projects and business travellers to Macao.<\/p>\n","protected":false},"excerpt":{"rendered":" To further enhance the international competitiveness and development vitality of Macao\u2019s MICE industry, and to promote the internationalisation, professionalisation, digitalisation and green development of local […]<\/p>\n","protected":false},"author":0,"featured_media":501250,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-501018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"\r\n