In line with the SAR Government’s strategy for appropriate economic diversification, the Commerce and Investment Promotion Institute (IPIM) continues to collaborate with the industry and universities to cultivate professional talent in the MICE sector. As of April 10, seven MICE training courses have been held, covering all aspects from planning and bidding to safety in construction, marketing, and crisis management, with over 330 participants. More than 80 participants have obtained international certification course certificates, laying a foundation for deepening Macao’s MICE industry co-operation with the international community.<\/p>\n
The seven courses include the \u201cUFI Certified Professional\u201d Programme\u201d, \u201cWebinar: Mastering MICE Trends to Win More Business for Macao\u201d, \u201cMORS – Event Specialist (Intermediate Level)\u201d Programme, \u201cLecture: Occupational Health and Safety Lecture for Exhibition Construction Personnel\u201d, \u201cCertified in Exhibition Management\u201d (CEM CHINA) Programme, \u201cICCA Certified International Convention Specialist\u201d (CICS) Programme, and \u201cICCA Certified Conference Bidding Strategy\u201d Workshop. These courses attracted broad participation from individuals interested in the MICE industry, comprehensive tourism and leisure enterprises, exhibition and conference centres, professional exhibition organisers, destination management companies, industry association representatives, and mainland MICE practitioners.<\/p>\n
ICCA Certified Conference Bidding Strategy Workshop Promotes \u201cQualitative Change\u201d Deployment Across Sectors<\/strong><\/p>\n The \u201cICCA Certified Conference Bidding Strategy\u201d Workshop was held today (10 April), inviting Waikin Wong, ICCA Regional Director for the Asia-Pacific with nearly 20 years of international conference experience, to provide an in-depth analysis of core bidding strategies to 70 representatives from Macao’s MICE industry. This included an analysis of destination advantages, proposal writing techniques, and interpretation of evaluation criteria, with real case studies guiding group discussions.<\/p>\n After the workshop, a \u201cMeet@Macao\u201d exchange event was held, with over ten academic leaders and industry experts from fields such as health, modern finance, and high technology serving as \u201cMacao Conference Ambassadors\u201d. They engaged with the MICE industry to discuss plans for hosting international conferences in Macao, working together to advance the MICE industry from \u201cquantitative change\u201d to \u201cqualitative change\u201d.<\/p>\n Multiple Measures to Enhance Macao\u2019s MICE Competitiveness and Bring in More High-Quality Conferences<\/strong><\/p>\n IPIM will continue to strengthen Macao’s MICE team’s professional foundation and competitiveness by introducing international certification courses, systematically cultivating MICE talent, leveraging the global network of Conference Ambassadors, and integrating resources from the Exhibition Bidding Support Working Group, aimingto attract more high-quality international conferences to Macao and energetically support the appropriate economic diversification.<\/p>\n","protected":false},"excerpt":{"rendered":" In line with the SAR Government’s strategy for appropriate economic diversification, the Commerce and Investment Promotion Institute (IPIM) continues to collaborate with the industry and […]<\/p>\n","protected":false},"author":0,"featured_media":489101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-489056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"\r\n