A delegation of nearly 30 MICE industry players from Macao and Hengqin, organised by the Commerce and Investment Promotion Institute (IPIM), visited Hong Kong from March 19 to 20 to attend the inaugural \u201cConnect Marketplace Hong Kong\u201d, hosted by Informa Markets, an exhibition organiser. IPIM also collaborated with the event organiser to arrange the Macao MICE Environment Experience Tour for over 40 domestic and foreign participants on 21 March, to showcase the strengths of Macao-Hengqin MICE industry, particularly the \u201cMulti-venue Event\u201d pattern. This initiative aimed to tell Macao-Hengqin\u2019s story, expand international MICE clientele and promote the appropriate diversification of Macao\u2019s economy.<\/p>\n
Hong Kong Convention Ambassador Wu Shaoyuan highly praised Macao-Hengqin MICE facilities and service teams for meeting international professional standards. Domestic and foreign participants expressed increased interest in joining and organising conferences in Macao and Hengqin. Representatives from the Macao-Hengqin MICE industry spoke highly of the event\u2019s overall organisation, the professionalism of the guests of honour, and the forum\u2019s theme. They noted that the event analysed new industry trends, helping to enhance the development of the local MICE industry and further promote the \u201cMICE² Macao x Hengqin\u201d brand. At the same time, the event extended its reach from Hong Kong to Macao, enhancing the synergistic development of conventions and exhibitions across the Greater Bay Area while enriching the participants\u2019 experience and sense of accomplishment.<\/p>\n
Promoting Advantages of Macao-Hengqin MICE through Exhibition Booths and Promotion Sessions<\/strong><\/p>\n Taking place at AsiaWorld-Expo in Hong Kong from 19 to 21 March, the inaugural Connect Marketplace Hong Kong offers a blend of insightful exhibitions, professional exchange and industry sharing sessions under the themed \u201cYour Business Trip, Our Service Pleasure\u201d, to facilitate in-depth connections among the upstream, midstream and downstream sectors of the MICE industry, business tourism and peripheral industries in the Asia-Pacific region and beyond.<\/p>\n To assist enterprises in aligning with national development initiatives like the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing internal and external connections, expanding international networks, and advancing the \u201cMacao + Hengqin\u201d joint development, IPIM organised a delegation from the Macao-Hengqin MICE industry to exhibit at the event and hold a concurrent event \u201cMacao-Hengqin Joint MICE Promotion Seminar\u201d. Additionally, IPIM brought along its mascot \u201cPou Kong Ieng\u201d to meet with traders and showcase the strengths of the Macao and Hengqin MICE industry, attracting businesses and investments.<\/p>\n At the same time, IPIM Director Elaine Wong met with a delegation of about 60 MICE-related students from Macao University of Tourism (UTM). She shared insights into the MICE events hosted in Macao throughout the year, introduced the emerging trends in the MICE industry within Macao and the Greater Bay Area, and encouraged these budding professionals to cultivate a global MICE perspective.<\/p>\n Hong Kong Convention Ambassador and International Businesspeople Enjoyed an Immersive Experience in Macao-Hengqin MICE Hardware and Software Facilities<\/strong><\/p>\n As one of the supporting organisations of the \u201cConnect Marketplace Hong Kong\u201d, IPIM collaborated with the event organiser in arranging the \u201cMacao MICE Environment Experience Tour\u201d for more than 40 domestic and foreign participants to visit Macao on 21 March. Among the attendees were Hong Kong Convention Ambassadors and international businesspeople, some of whom visited Macao for the very first time. Supported by a number of integrated resorts, this tour enabled domestic and foreign participants to have an immersive experience in Macao\u2019s latest MICE software and hardware facilities, and develop a sense of Macao\u2019s business landscape. During the event, IPIM also took the opportunity to arrange in-depth discussions and meetings between the attendees and representatives from Macao MICE associations and the Guangdong-Macao In-Depth Co-operation Zone in Hengqin. These interactions aimed to provide a comprehensive understanding and first-hand experience of the resources and vibrancy of the Macao-Hengqin MICE sector, enhancing the tour\u2019s efficacy and value significantly.<\/p>\n","protected":false},"excerpt":{"rendered":" A delegation of nearly 30 MICE industry players from Macao and Hengqin, organised by the Commerce and Investment Promotion Institute (IPIM), visited Hong Kong from […]<\/p>\n","protected":false},"author":0,"featured_media":493544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-488082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"\r\n