{"id":485271,"date":"2025-01-27T14:43:00","date_gmt":"2025-01-27T06:43:00","guid":{"rendered":"https:\/\/www.ipim.gov.mo\/?p=485271"},"modified":"2025-01-27T17:52:05","modified_gmt":"2025-01-27T09:52:05","slug":"2025-01-27-yobuy-opens-during-lunar-new-year-partnering-with-pou-kong-ieng-for-the-first-time-to-host-the-lunar-new-year-celebration","status":"publish","type":"post","link":"https:\/\/www.ipim.gov.mo\/en\/ipim-news\/2025-01-27-yobuy-opens-during-lunar-new-year-partnering-with-pou-kong-ieng-for-the-first-time-to-host-the-lunar-new-year-celebration\/","title":{"rendered":"[2025\/01\/27] \u201cYoBuy\u201d Opens During Lunar New Year, Partnering with \u201cPou Kong Ieng\u201d for the First Time to Host the Lunar New Year Celebration"},"content":{"rendered":"<p style=\"text-align:justify\">The \u201cGuangdong &amp; Macao Branded Products Expo Centre\u201d (YoBuy), situated on the sixth floor of the Qingmao Port Building, will open during the Lunar New Year and celebrate the first Lunar New Year following its official opening. To commemorate the occasion with residents and visitors. As January also signifies the one-month milestone since YoBuy\u2019s opening, IPIM has arranged its public ambassador, \u201cPou Kong Ieng\u201d, to join YoBuyto co-host the Lunar New Year celebration. At the event, the life-sized \u201cPou Kong Ieng\u201d puppets will engage closely with the participants on-site. Both residents and visitors will have the chance to try their luck at the \u201cPou Kong Ieng Claw Game\u201d, and make unique memories during the Lunar New Year.<\/p>\n<p style=\"text-align:justify\">At YoBuy, the \u201cGod of Fortune\u201d will give out red packets during the festivities. Additionally, a \u201cSnake\u201d game corresponding to the Chinese zodiac year will be available at the venue, creating a vibrant and cheerful ambiance of the celebration. Various delightful photo booths and installations will be set up to greet residents and visitors, offering them the opportunity to enjoy a memorable festive experience together.<\/p>\n<p style=\"text-align:justify\"><strong>Online and Offline Promotional <\/strong><strong>C<\/strong><strong>ampaigns Simultaneously Attract Customers and Explore Business Opportunities<\/strong><\/p>\n<p style=\"text-align:justify\">YoBuy was officially inaugurated on 27 December 2024. Spanning an area of 5,000 square metres, it stands out as a multi-faceted destination that integrates food, transport, travel, entertainment, and shopping offerings. At the same time, it brings together products of Macao enterprises, including \u201cMade in Macao\u201d, \u201cMacao Brands\u201d and \u201cPortuguese-speaking Countries Products\u201d, as well as branded and premium products from Guangdong. At present, more than 30 merchants have established their presence in the centre, including major supermarket chains, authentic gourmet delicacies, pharmacies, cultural and creative brands from Guangdong and Macao, as well as the livestream e-commerce platforms.<\/p>\n<p style=\"text-align:justify\">Utilising the advantageous location of the port and the Northern District, YoBuy is set to introduce the \u201conline + offline\u201d promotion campaigns this year. The offline promotion will focus on monthly highlights and diverse industry-centric activities. And the online initiatives will feature live broadcasts and store visits by influencers, aiding Macao\u2019s small and medium-sized enterprises in tapping into varied business opportunities and developing new business models like the \u201cdebut economy\u201d. These efforts aim to introduce fresh experiences to both residents and tourists, making it an unmissable opportunity.<\/p>\n<p style=\"text-align:justify\">After the inauguration of YoBuy, IPIM has co-ordinated six commerce and trade associations as well as MICE trade visitors, over 500 visitors to have tours at the centre. On the one hand, the site inspections can enhance the public\u2019s understanding of YoBuy\u2019s positioning, operations and development prospects. On the other hand, it can boost the exposure of the centre, potentially paving the way for collaboration opportunities.<\/p>\n<p style=\"text-align:justify\">YoBuy\u2019s opening hours are 10:00 \u2013 18:00 on the first to third days of Lunar New Year (29 to 31 January), 10:00 \u2013 20:00 on the fourth to tenth days (1 to 7 February). For the latest news of YoBuy, please follow the WeChat official account of the \u201cGuangdong &amp; Macao Branded Products Centre\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u201cGuangdong &amp; Macao Branded Products Expo Centre\u201d (YoBuy), situated on the sixth floor of the Qingmao Port Building, will open during the Lunar New [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":485343,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-485271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>[2025\/01\/27] 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