{"id":444615,"date":"2023-11-23T18:49:00","date_gmt":"2023-11-23T10:49:00","guid":{"rendered":"https:\/\/www.ipim.gov.mo\/ipim-news\/2023-11-24-ipim-launches-mice-training-to-help-practitioners-get-an-in-depth-insight-into-international-development-strategies-and-technology-application\/"},"modified":"2023-11-23T18:49:00","modified_gmt":"2023-11-23T10:49:00","slug":"2023-11-24-ipim-launches-mice-training-to-help-practitioners-get-an-in-depth-insight-into-international-development-strategies-and-technology-application","status":"publish","type":"post","link":"https:\/\/www.ipim.gov.mo\/en\/ipim-news\/2023-11-24-ipim-launches-mice-training-to-help-practitioners-get-an-in-depth-insight-into-international-development-strategies-and-technology-application\/","title":{"rendered":"[2023\/11\/23] IPIM Launches MICE Training to Help Practitioners Get an In-Depth Insight into International Development Strategies and Technology Application"},"content":{"rendered":"<p style=\"text-align:justify\">In order to continuously facilitate the professional and international development of the MICE industry, as well as the cultivation of MICE professionals and practitioners, the Macao Trade and Investment Promotion Institute (IPIM) launched an MICE training session yesterday (22 November) at the Complex of Commerce and Trade Co-operation Platform for China and Portuguese-speaking Countries, where IPIM\u2019s advisory panel offered insights into topics such as attracting more international trade visitors to Macao, and increasing technology applications in MICE events, aiming to improve the professionalism of the MICE sector. A total of 42 local MICE practitioners participated in this training session.<\/p>\n<p><strong>MICE advisors sharing practical MICE knowledge on two themes<\/strong><\/p>\n<p style=\"text-align:justify\">IPIM Executive Director Sam Lei said in his speech that re-building connections with international organisations and global traders is a huge challenge facing Macao\u2019s MICE industry after the pandemic. This year, IPIM has set up the \u201cMICE Bidding and Support Team\u201d in collaboration with six integrated resorts and the MICE sector, with a view to attracting international professional MICE projects to be held in Macao through resource integration. In addition, IPIM has also noticed that global MICE destinations and event organisers pay more attention to technology application in events. This training session features two themes: \u201cStrategies to Attract International Trade Visitors\u201d and \u201cAdvanced Application of Technology in MICE Events\u201d. It is hoped that such training can help practitioners further understand international development strategies, enhance the experience for trade visitors by using technologies as well as enhancing the standardisation of preparation procedures.<\/p>\n<p style=\"text-align:justify\">In this training session, IPIM invited its MICE advisors Patrick Delane and P&aacute;draic Gilligan, managing partners of SoolNua, to deliver the keynote speeches under two themes: \u201cStrategies for Attracting International Trade Visitors\u201d and \u201cAdvanced Application of Technology in MICE Events\u201d, whereby they discussed how to introduce international MICE projects into Macao, and launch more effective marketing campaigns through overseas sales offices of Macao integrated resorts; also explained the approaches of finding potential customers worldwide via online MICE platforms (e.g. International Congress and Convention Association (ICCA), Cvent \u2013 event software company). In addition, based on the online training of \u201cMICE Technology Hacks\u201d held in September, advisors elaborated on the detailed operation methods of technology tools such as sustainable materials used in booth design, consumption tracking of trade visitors, as well as highly effective and user-friendly event planning.<\/p>\n<p><strong>IPIM offering a number of MICE training sessions to enhance the professionalism of practitioners<\/strong><\/p>\n<p style=\"text-align:justify\">According to some participants, this training session is conducive for them to having a better understanding of the key to developing effective marketing strategies, so that they can introduce more international MICE events and trade visitors to Macao in the future; and wisely use technology tools in daily work. As of October this year, IPIM has launched three MICE online training sessions to provide continuous support to MICE practitioners by inviting MICE advisors and experts to impart industry knowledge and promote technology application in MICE events, thus sharpening their competitive edge and improving the professionalism of the MICE sector, as well as encouraging practitioners to promote Macao as an ideal MICE destination and win the bid for more MICE events to be held in Macao.<\/p>\n<p style=\"text-align:justify\">Welcome to visit our website (&nbsp;<span style=\"text-decoration:none\">http:\/\/www.mice.gov.mo\/tc\/training_all.aspx&nbsp;<\/span>) or scan the QR code to review the training session online and get the latest updates of MICE training.<\/p>\n<div class=\"wp-caption alignnone\">\n                <a href=\"https:\/\/www.gcs.gov.mo\/news\/p\/P23KWkqihK\/l\" data-component=\"Popup\" data-fancybox=\"gallery\" data-caption=\"IPIM Executive Director Sam Lei deliver a speech at the training session\" data-type=\"image\"><br \/>\n                <img decoding=\"async\" class=\"size-large\" src=\"https:\/\/www.gcs.gov.mo\/news\/p\/P23KWkqihK\/l\" title=\"IPIM Executive Director Sam Lei deliver a speech at the training session\" alt=\"IPIM Executive Director Sam Lei deliver a speech at the training session\" width=\"1024\"><br \/>\n                <\/a><\/p>\n<p class=\"wp-caption-text\">IPIM Executive Director Sam Lei deliver a speech at the training session<\/p>\n<\/p><\/div>\n<div class=\"wp-caption alignnone\">\n                <a href=\"https:\/\/www.gcs.gov.mo\/news\/p\/P23KWhGc0F\/l\" data-component=\"Popup\" data-fancybox=\"gallery\" data-caption=\"The keynote speakers share experience with participants\" data-type=\"image\"><br \/>\n                <img decoding=\"async\" class=\"size-large\" src=\"https:\/\/www.gcs.gov.mo\/news\/p\/P23KWhGc0F\/l\" title=\"The keynote speakers share experience with participants\" alt=\"The keynote speakers share experience with participants\" width=\"1024\"><br \/>\n                <\/a><\/p>\n<p class=\"wp-caption-text\">The keynote speakers share experience with participants<\/p>\n<\/p><\/div>\n<div class=\"wp-caption alignnone\">\n                <a href=\"https:\/\/www.gcs.gov.mo\/news\/p\/P23KWz8Kek\/l\" data-component=\"Popup\" data-fancybox=\"gallery\" data-caption=\"A total of 42 local MICE practitioners participate in this training\" data-type=\"image\"><br \/>\n                <img decoding=\"async\" class=\"size-large\" src=\"https:\/\/www.gcs.gov.mo\/news\/p\/P23KWz8Kek\/l\" title=\"A total of 42 local MICE practitioners participate in this training\" alt=\"A total of 42 local MICE practitioners participate in this training\" width=\"1024\"><br \/>\n                <\/a><\/p>\n<p class=\"wp-caption-text\">A total of 42 local MICE practitioners participate in this training<\/p>\n<\/p><\/div>\n<div class=\"wp-caption alignnone\">\n                <a href=\"https:\/\/www.gcs.gov.mo\/news\/p\/P23KWPV1Hh\/l\" data-component=\"Popup\" data-fancybox=\"gallery\" data-caption=\"Scan the QR code to review the training online\" data-type=\"image\"><br \/>\n                <img decoding=\"async\" class=\"size-large\" src=\"https:\/\/www.gcs.gov.mo\/news\/p\/P23KWPV1Hh\/l\" title=\"Scan the QR code to review the training online\" alt=\"Scan the QR code to review the training online\" width=\"1024\"><br \/>\n                <\/a><\/p>\n<p class=\"wp-caption-text\">Scan the QR code to review the training online<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In order to continuously facilitate the professional and international development of the MICE industry, as well as the cultivation of MICE professionals and practitioners, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":480998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-444615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>[2023\/11\/23] IPIM Launches MICE Training to Help Practitioners Get an In-Depth Insight into International Development Strategies and Technology Application | Commerce and Investment Promotion Institute<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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