{"id":406531,"date":"2022-10-17T18:19:24","date_gmt":"2022-10-17T10:19:24","guid":{"rendered":"https:\/\/www.ipim.gov.mo\/?p=406531"},"modified":"2022-10-17T18:19:24","modified_gmt":"2022-10-17T10:19:24","slug":"2022-10-16-2022mfe-presents-various-activities-for-transformation-and-digital-marketing-of-start-ups-and-classic-brands","status":"publish","type":"post","link":"https:\/\/www.ipim.gov.mo\/en\/ipim-news\/2022-10-16-2022mfe-presents-various-activities-for-transformation-and-digital-marketing-of-start-ups-and-classic-brands\/","title":{"rendered":"[2022\/10\/16] 2022MFE presents various activities for transformation and digital marketing of start-ups and classic brands"},"content":{"rendered":"

With the aim of providing timely and appropriate assistance for enterprises in different development stages, the \u201cMacao Franchise Expo 2022\u201d (2022MFE) will be held from 20 to 22 October, during which a variety of thematic activities will be presented.<\/p>\n

Among the activities is the first ever \u201cFranchise Seminar\u201d, where different government departments will be invited to prepare prospective SMEs for starting a business by elaborating on pre-establishment information and other points to note. Meanwhile, the 2nd<\/sup> Forum on \u201cMacao Classic Brand\u201d will be held to assist the time-honoured brands in business transformation.<\/p>\n

The event also features the \u201cOne-stop\u201d Business Support Centre for participating enterprises to ask on-site specialist consultants about the Greater Bay Area market, online business promotion for SMEs and youth entrepreneurship, among other topics, thereby providing SMEs with comprehensive support for their business upgrade and transformation and enabling them to explore more business opportunities.<\/p>\n

Different government departments to share tips for starting up businesses<\/strong><\/p>\n

The 2022MFE will offer various support services for SMEs as well as people who are interested in starting businesses. On 22 October, the \u201cFranchise Seminar\u201d will be held at the Protocol Signing Centre of the Macao Pavilion in Cotai Expo Hall B, The Venetian Macao. Representatives from the Economic and Technological Development Bureau, the Municipal Affairs Bureau and the Consumer Council will be invited to talk on topics such as trademark registration, start-up loans for young entrepreneurs, the Registration System for Establishments of Takeaway Activities, and consumer rights, striving to help start-ups build a solid base for smooth business operation in the future.<\/p>\n

Thematic seminar to cover classic brands\u2019 transformation in the post-pandemic era, injecting vitality into local classic brands<\/strong><\/p>\n

On 21 October, in collaboration with the Department of Commerce of Guangdong Province and the Macau University of Science and Technology, the 2nd<\/sup> Forum on \u201cMacao Classic Brand\u201d will be held at the Florence Meeting Room, The Venetian Macao, with the presence of Guangdong classic brands\u2019 representatives, focusing on the transformation and opportunities of Macao time-honoured brands in the post-pandemic era. The forum aims to inject vitality into local classic brands that serve as a \u201cbusiness card\u201d for Macao to \u201cgo global\u201d and an important medium for showcasing Macao\u2019s culture to the tourists.<\/p>\n

Specialist consultants to answer local SMEs\u2019 questions about digital marketing<\/strong><\/p>\n

This year\u2019s MFE features an \u201cIP Authorisation Zone\u201d, a \u201cMacao Brand Story Zone\u201d and a \u201cOne-stop Business Support Centre\u201d. At the \u201cOne-stop Business Support Centre\u201d, specialist consultants will provide answers to enterprises\u2019 questions, ranging from the development of the \u201cnew retail\u201d sector and enterprises in the Greater Bay Area, branding strategies and corporate sustainability, laws in the Mainland, accounting, online promotion for SMEs and youth entrepreneurship. The services aim to facilitate local SMEs\u2019 digital transformation and upgrading, and provide prompt assistance for SMEs in data mining and precise marketing, thereby improving SMEs\u2019 business management and helping them seize greater business opportunities.<\/p>\n

Making good use of the preferential measures in support of Macao<\/strong><\/p>\n

On 22 October, the 2022MFE will lead a trade delegation to visit a large shopping centre in Zhuhai. In addition, the economic and trade departments of Xiangzhou district in Zhuhai will introduce Macao\u2019s franchising enterprises and SME owners to the local business environment and policies , and invite Macao business owners who have successfully established their footholds in the Mainland to share their experience, so as to help Macao SMEs make good use of the various preferential measures in support of Macao and prepare for tapping into the Mainland market.<\/p>\n

Three exhibitions will be held in late October<\/strong><\/p>\n

Organised by the Macao Trade and Investment Promotion Institute (IPIM), the \u201c27th<\/sup> Macao International Trade and Investment Fair\u201d, the 2022MFE and the \u201c2022 Portuguese Speaking Countries Products and Services Exhibition (Macao)\u201d will be held concurrently at Cotai Expo, The Venetian Macao, from 20 to 22 October 2022.<\/p>\n

For the latest information, please follow MICE_IPIM on WeChat or visit the official websites: www.mif.com.mo<\/span>, www.mfe.mo<\/span>, or www.plpex.mo<\/span>.<\/p>\n

\n
\n \"Specialist
\n <\/a><\/p>\n

Specialist consultants answered enterprises\u2019 questions at the \u201cOne-Stop Business Support Centre\u201d at last year\u2019s MFE<\/p>\n<\/p><\/div>\n

\n
\n \"An
\n <\/a><\/p>\n

An \u201cOriginal I.P. Pavilion\u201d was set up at last year\u2019s MFE<\/p>\n<\/p><\/div>\n

\n
\n \"A
\n <\/a><\/p>\n

A forum on Macao classic brands was held at last year\u2019s MFE<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

With the aim of providing timely and appropriate assistance for enterprises in different development stages, the \u201cMacao Franchise Expo 2022\u201d (2022MFE) will be held from […]<\/p>\n","protected":false},"author":1,"featured_media":480998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-406531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"\r\n[2022\/10\/16] 2022MFE presents various activities for transformation and digital marketing of start-ups and classic brands | Commerce and Investment Promotion Institute<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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