{"id":324169,"date":"2021-07-02T17:37:00","date_gmt":"2021-07-02T09:37:00","guid":{"rendered":"https:\/\/www.ipim.gov.mo\/zh-hant\/ipim-news\/20210702-ipim-holds-four-training-sessions-to-help-enterprises-achieve-better-results-in-mice-events\/"},"modified":"2021-07-02T17:37:00","modified_gmt":"2021-07-02T09:37:00","slug":"20210702-ipim-holds-four-training-sessions-to-help-enterprises-achieve-better-results-in-mice-events","status":"publish","type":"post","link":"https:\/\/www.ipim.gov.mo\/en\/ipim-news\/20210702-ipim-holds-four-training-sessions-to-help-enterprises-achieve-better-results-in-mice-events\/","title":{"rendered":"[2021\/07\/02] IPIM Holds Four Training Sessions to Help Enterprises Achieve Better Results in MICE Events"},"content":{"rendered":"<p style=\"text-align:justify\">Four sessions of the \u201cExhibitor Training Course for Macao Enterprises\u201d, organised by the Macao Trade and Investment Promotion Institute (IPIM), were successfully held recently and attracted over 270 participants from various industries, including trade, advertising design and production, speciality and souvenirs, retail and MICE. Some participants said that the course has helped them learn about and adapt to new trends within the MICE industry to explore a broader market.<\/p>\n<p style=\"text-align:justify\">During the course, industry representatives were invited to give an in-depth introduction revolving around two themes, \u201cMacao Exhibition Strategies\u201d and \u201cLivestream Promotion for Products and Services\u201d, covering different stages of preparation required when participating in MICE events and the marketing skills that are applicable to livestream platforms.<\/p>\n<p style=\"text-align:justify\">Mr Van, who is engaged in the advertisement sector and has completed two sessions of \u201cMacao Exhibition Strategies\u201d, said that the course has provided comprehensive information for the participants to learn about event organisation and management at the preparation stage and during the event, as well as skills in post-event review and follow-up, so that he can focus more on collecting exhibition information to achieve better results in the events. A food trader, Ms Lei, noted that she has learned a lot of professional knowledge about livestream through the session \u201cLivestream Promotion for Products and Services\u201d, such as the selection of livestreaming platforms, the set-up for livestream studios, how to choose suitable livestreaming equipment and points-to-note during live-streaming. She also planned to apply such knowledge in her future business.<\/p>\n<p style=\"text-align:justify\">To review the course content, please visit IPIM\u2019s official YouTube channel at <span style=\"text-decoration:underline\">https:\/\/www.youtube.com\/c\/MacaoIPIM\/<\/span>. IPIM will continue to invite MICE veterans to share practical knowledge of MICE events and introduce the latest development trends that are unfolding in the international MICE stage. This is done in the hope of providing continual support for the industry during the pandemic and increasing industry practitioners\u2019 knowledge of MICE events, thereby promoting the professionalisation and marketisation of the industry. For those who are interested, please check the latest information about MICE training courses on IPIM\u2019s MICE event website at <span style=\"text-decoration:underline\">www.mice.gov.mo\/<\/span>.<\/p>\n<div class=\"wp-caption alignnone\">\n                <a href=\"https:\/\/www.gcs.gov.mo\/news\/p\/P21GBwM9PF\/l\" class=\"fancybox\"><br \/>\n                <img decoding=\"async\" class=\"size-large\" src=\"https:\/\/www.gcs.gov.mo\/news\/p\/P21GBwM9PF\/l\" alt=\"Four sessions of \u201cExhibitor Training Course for Macao Enterprises\u201d are held successfully\" width=\"1024\"><br \/>\n                <\/a><\/p>\n<p class=\"wp-caption-text\">Four sessions of \u201cExhibitor Training Course for Macao Enterprises\u201d are held successfully<\/p>\n<\/p><\/div>\n<div class=\"wp-caption alignnone\">\n                <a href=\"https:\/\/www.gcs.gov.mo\/news\/p\/P21GBy3GM5\/l\" class=\"fancybox\"><br \/>\n                <img decoding=\"async\" class=\"size-large\" src=\"https:\/\/www.gcs.gov.mo\/news\/p\/P21GBy3GM5\/l\" alt=\"Participants engaging in group discussion\" width=\"1024\"><br \/>\n                <\/a><\/p>\n<p class=\"wp-caption-text\">Participants engaging in group discussion<\/p>\n<\/p><\/div>\n<div class=\"wp-caption alignnone\">\n                <a href=\"https:\/\/www.gcs.gov.mo\/news\/p\/P21GBdiZsD\/l\" class=\"fancybox\"><br \/>\n                <img decoding=\"async\" class=\"size-large\" src=\"https:\/\/www.gcs.gov.mo\/news\/p\/P21GBdiZsD\/l\" alt=\"Participants actively exchanging insights with instructors\" width=\"1024\"><br \/>\n                <\/a><\/p>\n<p class=\"wp-caption-text\">Participants actively exchanging insights with instructors<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Four sessions of the \u201cExhibitor Training Course for Macao Enterprises\u201d, organised by the Macao Trade and Investment Promotion Institute (IPIM), were successfully held recently and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":480998,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-324169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ipim-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>[2021\/07\/02] IPIM Holds Four Training Sessions to Help Enterprises Achieve Better Results in MICE Events | Commerce and Investment Promotion Institute<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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