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IPIM organised an exchange visit to Shanghai for a delegation of over 20 entrepreneurs from Macao’s chain store and franchise businesses from 28 June to 1 July, in order to exchange insights on new market trends with their counterparts.
The delegation visited the companies that attended the International Chain Company Management Programme for Executives at Shanghai Jiao Tong University. Through discussions with well-known enterprises in the Mainland, the Macao entrepreneurs learnt about the latest development trends of the chain and franchise market in the Mainland. The visit aimed to help local chain and franchise businesses to go global, while bringing advanced management models from the Mainland to Macao.
IPIM also organised a promotion seminar for the Macao Franchise Expo 2021 (2021MFE) with a view to promoting business opportunities to well-known and large chain companies, franchises, and related service organisations in the Mainland, while preparing for the 2021MFE and encouraging companies to participate in the event held in Macao.
In addition, the delegation also visited the Shanghai headquarters of Ofaroma Biotechnology (Shanghai) Inc. and participated in the 1st China Life Service Chain Brands Summit & 2021 China Franchise Conference.