IPIM Organises Three Online Training Courses Supporting MICE Industry to Seize New Business Trends

In order to improve the competitiveness of the MICE industry and grasp the current development trends, IPIM organised three online training courses for the MICE industry, which attracted more than 200 participants. IPIM hopes to continue supporting the MICE industry under the epidemic, and encouraging the industry to make good use of technology to facilitate the integration of online and offline MICE events. It aims to improve the industry’s crisis management capability in terms of planning and response, promoting the MICE industry to continue towards professionalisation and marketisation.

The online training courses took place respectively on 25 August, 2 and 16 September. The organiser is aware of the changes of how MICE events are presented under the epidemic. So the courses focus on topics like “The New Trend of Business Events – Hybrid Events”, “AI Technology Applications for Business Events” and “Crisis Management Planning”. Mr Benson Lau Wai Meng, President of IPIM, delivered the welcome address. The course was moderated by Mr Mike Williams, IPIM’s consultant in the convention and exhibition area. Nine renowned experts in the MICE industry from Mainland China, Australia, Singapore, Hong Kong and Macao were invited to share their insights and experience and interact with the participants.

IPIM organised three online training courses for the MICE industry